How it all started

For Sun Lovers,
by a sun lover

In the summer of 2014, while I was peacefully sunbathing on the beach, I read an article in a magazine explaining that skin cancer is one of the cancers with the highest increase in incidence over the past 30 years. It is estimated that 1 in 6 Europeans will be affected in their lifetime. Yet, there is a simple way to dramatically reduce the risk of developing skin cancer: protecting oneself from the sun. However, when I looked around me and asked my family and friends, the consensus was unanimous: no one liked applying sunscreen.

That's when I had a realisation: I wanted to make sunscreen a product as enjoyable to use as any other cosmetic product. I gathered my courage and left my comfortable job in marketing at Chanel. The MIMITIKA adventure was born.

Signature Audrey

« les crèmes solaires laissent trop de traces blanches, c’est trop gras, trop collant et ça empêche de bronzer »

2/3 des Français reconnaissent qu’ils ne mettent pas autant de crème solaire que ce qu’il faudrait et 75% d’entre eux déclarent prendre au moins un coup de soleil par an. Pourtant  90% des Français savent qu’il faut appliquer de la crème solaire à chaque exposition.
You don't like putting suncreen on ?

MIMITIKA was created so that everyone can enjoy the sun peacefully.

You don't like putting suncreen on ? Arrow

By protecting ourselves effectively but without constraint and with formulas that provide complete care.