How it all started
![](http://www.mimitika.com/cdn/shop/files/adventure-bg-hero2x.jpg?v=1635585547&width=1000)
![](http://www.mimitika.com/cdn/shop/files/audrey2x.jpg?v=1641282022&width=1000)
For Sun Lovers,
by a sun lover
In the summer of 2014, while I was peacefully sunbathing on the beach, I read an article in a magazine explaining that skin cancer is one of the cancers with the highest increase in incidence over the past 30 years. It is estimated that 1 in 6 Europeans will be affected in their lifetime. Yet, there is a simple way to dramatically reduce the risk of developing skin cancer: protecting oneself from the sun. However, when I looked around me and asked my family and friends, the consensus was unanimous: no one liked applying sunscreen.
That's when I had a realisation: I wanted to make sunscreen a product as enjoyable to use as any other cosmetic product. I gathered my courage and left my comfortable job in marketing at Chanel. The MIMITIKA adventure was born.
![Signature Audrey](http://www.mimitika.com/cdn/shop/files/signature-audrey.jpg?v=1651068407&width=300)
« les crèmes solaires laissent trop de traces blanches, c’est trop gras, trop collant et ça empêche de bronzer »
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![MIMITIKA](http://www.mimitika.com/cdn/shop/files/adventure-model-girls_400x.jpg?v=13780443331721384918)
![MIMITIKA](http://www.mimitika.com/cdn/shop/files/adventure-cream-at-beach_300x.jpg?v=5088365373133336304)
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![MIMITIKA](http://www.mimitika.com/cdn/shop/files/adventure-spray-legs_300x.jpg?v=16119149205827851490)